The House of Rare bets on lifestyle pivot, quick commerce to fuel growth

The company currently operates approximately 250 specialty stores across formats; approximately 175 of these are Rare Rabbit, 50 Rareism, 20 Rare Ones and 5 exclusive shoe-focused stores under Rare’Z. In addition to private sales points, the brands are also present in multi-brand chains such as Shoppers Stop and Lifestyle. The company also has its own website and has a presence on India’s leading online marketplaces such as Myntra, Amazon, Flipkart, Ajio, Tata Cliq and Nykaa.