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‘They earn their 90 minutes…’

With the rise and ever-growing evolution of social media platforms, the issue of increasing screen time among Gen Z and even Millennials has become a major concern. Instagram CEO Adam Mosseri emphasizes that idle screen time is not allowed in anyone’s home because one has to earn it.

Adam Mosseri, CEO of Instagram

With the rise and ever-growing evolution of social media platforms, the issue of increasing screen time among Gen Z and even Millennials has become a major concern. Infinite scrollbars have no screen time management. Amid these concerns, Instagram CEO Adam Mosseri also shared his concerns about increasing screen time among children and teenagers.

He shared how he manages screen time in a recent podcast called ‘It’s Called Football’, revealing how he still maintains certain habits and boundaries in a world dominated by social media.

How much screen time does Adam Mosseri give his children?

Elaborating on parenting in the digital age, Mosseri revealed that her children mostly love playing video games. He also emphasizes that idle screen time is not allowed in anyone’s home because one has to earn it. “They start with nothing,” Mosseri said, adding that screen time can only be accessed once the person has completed their responsibilities. “They have three half-hour sections during the week where they do homework. If they complete all three, they will get 90 minutes on the weekend,” he said.


What does Adam Mosseri do to control screen time?

Mosseri shares how she stopped pulling her kids away from the screen and used another method to instill discipline in them. “We never take him away. When I took him away, they were getting really erratic and behaving worse,” she said. This behavior allowed the discovery of a more effective method. Mosseri emphasized that consistency is more important than punishment and said, “So I said, okay, I will never take it away. You start with nothing and you have to deserve it.”

But there is one place where these rules do not apply. “When all obstacles go out the window, it’s on planes,” he admitted honestly. “On planes, it’s just like the thing that gets you to the other side. You’re just trying to survive.”

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