Timex bets on quick commerce and first-time buyers as India’s watch market shifts gears

As India’s watch market moves towards premiumization, one company is working on the opposite proposition: Consumers are buying watches cheaper ₹10,000. Timex Group India, owned by Dutch-American conglomerate Tanager Group BV, is banking on a mix of entry-level demand, luxury brands and strong business from fast-track trading in the coming months.