Too tricky to cancel: Amazon faces US trial over alleged Prime subscription deceptions | Technology

On Monday, Amazon was tried in a US government case accusing the e-commerce giant of millions of customers in the main subscription service and then using tricks to make it almost impossible to cancel.

The complaint of the Federal Trade Commission, which was opened in June 2023, claims that Amazon used the designs known as “Dark Patterns” because consumers of Amazon registered at the main service of $ 139 per year.

The original complaint, “Amazon has left millions of consumers for years without knowing the Amazon Prime service,” he says.

The case focuses on two main claims: Amazon’s customers registered without a clear consent by confusing the payment processes, and Homer created a deliberately complex cancellation system, nicknamed “ILİAD ,, nicknamed“ ILİAD ”after the epic on the long, challenging Trojan War.

The case was heard by John Chun, a judge who chaired the Amazon of running an illegal monopoly for his trial in 2027 in a federal court in Seattle.

In recent years, cases are part of a case volleyball initiated to restrain the power of US technology giants after years of intention against major technology companies.

Amazon was claimed to be aware of being a non -widespread record to the Prime, but he resisted changes to reduce these unwanted records because they adversely affected the company’s income.

FTC claims that Amazon’s payment process forces the customers to navigate in confusing interfaces, which the decreasing main membership requires small, unexplained connections while registering. FTC claims that important information about Prime’s price and automatic renewal is often described in hidden or fine prints. Service was at the center of Amazon’s business model.

The case also aims at the cancellation process of Amazon, which requires customers to navigate as a four -page, six -clicking process, which describes customers as a four -page, 15 -option process to cancel the membership of FTC.

FTC is looking for penalties, financial assistance and permanent precautionary measures that require the company to change its applications.

Amazon’s defense strategy will focus on the defense that the FTC extends the law. The company also argued that the main registration and cancellation processes made improvements and the claims were not up to date.

The jury is expected to last for about four weeks and will largely rely on internal Amazon communication and documents, Amazon managers and expert witnesses.

If FTC reigns, Amazon may face significant financial penalties and may be required to overcome subscribers under court supervision.