Tottenham: How Premier League relegation could cost Spurs more than £250m

According to the UEFA European club finance and investment environment report, Spurs earned £690 million in revenue last year, placing them ninth in Europe.
If they are relegated to the championship, this income will take a serious hit.
According to BBC Sport analysis, the drop could total as much as £261 million.
One of the key areas where they would suffer losses was ticket revenue, which earned the club £130 million; This made it the fifth highest ranked club on the continent.
Currently Spurs charge an average of £76 per fan for each home match; Only five clubs in Europe charge more.
Since building their new stadium at a cost of around £1bn, Spurs have focused heavily on selling hospitality tickets and corporate packages for matches in a bid to maximize matchday revenues.
But they won’t be able to charge the same amount for an opening day fixture in August against a team like Lincoln City in the second division (who are currently seeking promotion from League One) if they end up in the bottom three, and there will likely be a drop in attendances as well.
Elsewhere, Spurs’ broadcast revenues could also fall. They would no longer have access to funds from the Premier League’s lucrative domestic and international broadcast deals; This meant Ipswich Town earned more broadcast revenue than Barcelona last year.
And the tens of millions of dollars they earn from Champions League TV revenue will drop to zero if they fail to win the tournament, guaranteeing them a place in next year’s tournament even if they play second-tier football.
Moreover, the club-record £269 million in commercial revenue Spurs generated last year is likely to be severely damaged.
The values of sponsorships, such as the deals of kit manufacturer Nike and front-of-shirt sponsors AIA (worth a total of around £70 million annually), will fall due to relegation clauses.
Playing four more home games in the Championship could also impact Spurs’ ability to host other lucrative events and concerts on which the club is heavily focused.
“For a club with the ambitions and financial scale of Spurs, relegation would not just be a short-term sporting failure,” says football finance expert Kieran Maguire. “The economics of English football make recovery a multi-year project.”




