‘Tourism on Wheels’ Initiative Draws Crowds Across Telangana

Hyderabad:Telangana Tourism’s innovative outreach initiative, Tourism on Wheels, is based at key tourist locations and stands out in promoting the state’s rich cultural heritage, tourist destinations, handicrafts, cuisine and unique travel experiences directly to the public. The initiative uses a specially designed promotional vehicle equipped with attractive branding, LED displays, brochures and digital content to spread awareness about Telangana’s tourism potential across districts and public meetings.

According to officials, the campaign highlights eco-tourism destinations, pilgrimage centres, traditional arts, handlooms and GI tagged products while also promoting local tourism and community participation. The program also aims to support local artisans and tourism-based livelihoods by showcasing lesser-known destinations across the state.

As a part of the campaign, the trailer visited many major tourist attractions including Buddhavanam, Nagarjunasagar, Yadagirigutta Temple, Warangal Fort, Thousand Pillars Temple, Bhadrakali Temple, Ramappa Temple, Laknavaram Lake and Kaleshwaram Temple, among others.

The vehicle was also deployed at locations such as Pembarthy, Jannaram, Kaddam Reservoir in Mancherial district and Haritha Indur Inn in Nizamabad as part of the awareness drive. Officials said that more than 1,000 tourists have visited the promotional vehicle so far and responded positively to the initiative. Many visitors appreciated the government’s efforts, stating that the campaign helped them gain better awareness about the wide range of tourist destinations in Telangana.