Google slapped by EU with $3.45 billion antitrust fine

Google On Friday, a 2.95 billion euros ($ 3.45 billion) from the European Union regulators for anti -European Union regulators for an anti -competitive anti -competitive applications in profitable advertising technology business was shot.

The EU’s executive organ, the European Commission, accused Google of distorting the competition in the Adtech market by unjustly choosing its own screen advertising technology services with the damage of rival Adtech providers, advertisers and online publishers.

He also ordered Google to “end this self -preparation applications” and “apply measures to stop the conflicts of natural interest during the supply chain”. The company has 60 days to answer.

“Today’s decision shows that Google has exploited the dominant position in Adtech. This behavior is illegal according to EU antitröst rules,” “today’s decision is exploiting the dominant position in Adtech.” He said.

“Google should now stand out with a serious remedy to address the conflicts of interest, and if he fails to do so, we will not hesitate to apply strong drugs.”

Google’s Global Regulatory Chairman Lee-Anne Mulholland said the EU decision is “wrong” and the firm would object to.

“It gives an unfair fine and requires changes to harm by making it difficult for thousands of European enterprises to make money for thousands of European enterprises.” He said. “There is nothing contrary to competition in providing services for advertising buyers and sellers and there is more alternatives to our services than ever before.”

The case dates back to 2021, when the EU’s technology giant has opened an investigation into Google to evaluate whether it supports its own online screen advertising technology services.

News comes after the news Reuters reported At the beginning of this week, the regulators expected the US to reduce tariffs in European cars as part of a trade agreement, the commission delayed the fine.