UK sausage roll seller Greggs plunges as heatwave hits sales
On July 28, 2024, tourists and local visitors at West End in Leicester Square, outside the Greggs Bakery, known as Mega Gregs in the United Kingdom on July 28, 2024.
Mike Kemp | Pictures | Getty Images
Baker Greggs, who is famous for the sausage rolls and hot salted ovens, warned that sales were shot in June in June in June on Wednesday.
The shares of the bakery chain fell approximately 15% on Wednesday after publishing a trade update in which the company said that non -reasonable hot weather conditions in the UK fell into customer uprising and similar sales in June.
Similar sales, total sales in the first half of 2025, increased 2.6% by reaching £ 1.03 billion ($ 1.4 billion) from 961 £ 1.03 billion in the same period last year, but the company said that there were similar sales last month. The second fastest June -breaking June in the UK – “very high temperatures affect England, increasing the demand for cold drinks, but only reduce our overall feet” was affected.
A vegan sausage roller from a Greggs Outlet in London in 2019.
Bloomberg | Bloomberg | Getty Images
Baker was a hit with British consumers with Bakers, sausage rolls, chicken ovens, jam donuts and new Mac & Cheese offer – “Viral”. on social media -To be the best sellers.
Although it does not specify whether the sales of hot furnaces are particularly affected by the last hot wave air, the temperatures rising to approximately 33 degrees Celsius in the south of the country (91 Fahrenheit), British buyers probably chose cool offers.
GregGS is expected to give more specific details about which sales are affected when it releases the results of the 2025 interim at the end of July.
However, on Wednesday, “in the light of existing trading conditions” full -year business profit in 2024 warned that the modestly underneath. However, the company wants to continue an enlargement driving, but said that it was confident in obtaining a clear openness of 140 to 150 all year round.
“Greggs may be feeling heat, but not as he hopes,” he said, as Etoğs said that the company’s market analyst Mark Crouch tank on Wednesday.
“For a brand that forms its success on itsability and comfort, especially when the uprising needs to be strong, a decrease in demand raises its eyebrows.” He said.
“Of course, it may be more difficult to sell a hot sausage roll in a heat wave, but a stretched consumer may be part of a larger picture. Inflation may be alleviating, but the wallets are still under pressure and GregGS’s value proposal may lose a part of the bite.”
