Ather unveils flexible tech platform for new products as auto firms vie for versatility
AHER ENERGY LTD bets on a flexible technology platform for future products, the country’s best car manufacturers want to prepare for changes in market conditions and consumer demand.
El, the new technology platform introduced on Saturday, can contain several different formats, car bodys, battery packages, chemicals and features that allow it to develop a series of products in the next five years.
This comes two weeks after the competitor Ola Electric and four -wheel manufacturer Mahindra and Mahindra introducing their own technology platforms that can be used to create various types of vehicles. The Gen 4 platform of OLA helps to create future two -wheeled, three -wheeled and four -wheeled houses, while Mahindra’s can contain both internal combustion vehicles and electric vehicles. He participates in Tata Motors in accessing such a technology.
All together solution
Tarun Mehta, the founding partner and general manager of ATHER Mint Consumers develop premium flavors in electric scooters and the market needs various types of product types because an approach that fits a single body does not work.
“We have noticed that we need to spend more time to make a more -faceted platform to create a few products, Meh Mehta said. “What is looking at us for the next 10 years is not only one or two scooters, but perhaps you need a few scooters and you don’t want to go back to the drawing board every time you develop.”
Mehta said that the Scooter market follows the orbit of the motorcycle market in terms of election and that it is with a series of products that can reach 350cc from 100cc.
Vehicle platforms are the basic structure with the main components and systems where different models can be developed. Having a single platform for various product types can help companies significantly reduce costs.
“I hope you need to create a very large product portfolio that you will have enough success. Because you can only maintain a great distribution with a large portfolio and you can sell enough to really start with a great distribution, Meh Mehta said that despite the fact that Legacy players use only a few models, they add a wide range of products.
A flexible technology platform will help companies quickly react to market shifts and regulatory changes. Mahindra and Mahindra, Executive Director and Chairman of the Executive Officer (Automobile and Farm Sector) Rajesh Jejurikar, Mahindra’s new technology platform after the release of the new technology platform, depending on the situation, depending on the situation between ICE and home vehicles to allow the new emission norms to meet the new emission norms, he said.
Atter surves, ola asses
It comes as starters such as pushing for flexible platforms and atter pushing for profitability. ATER made a clear loss La812 crore in FY25, down La1 year ago 1,060 Crore. Business profit margin increased from -39% to -26% in the financial year.
The company was locked in an intensive competition for market leadership with Legacy Players and Ola Electric. While he was struggling to rely on the market share, his sales continued to increase. According to Vahan data, ATER, which was listed in Bourses this May, doubled its sales to approximately 40,000 electric Scooter in the first quarter compared to last year. In the meantime, Ola’s sales increased to almost 58,000 compared to last year in the first quarter.
Since listing in May, ATER’s stock price increased by 48%, while the Nifty Auto index increased by 10% in the same period.
