Volkswagen draws on Polo brand name for affordable hatchback EV
Frankfurt (Reuters) -Volkswagen said that on Wednesday, the car manufacturer will use Polo brand name for the planned compact hatchback electric vehicle, which was previously an important model in the efforts of the Chinese competition.
Volkswagen, Volkswagen, Films No version of 25.000 euros ($ 29.267) is expected to be priced under the IAA automobile show in Munich next week, he said.
“Our model names are firmly anchored into the minds of people,” said Thomas Schaefer, the chairman of the Volkswagen brand and the board member of the car manufacturer. He said.
“That’s why we carry our well -known names to the future. Id.Polo is just the beginning.”
European automobile manufacturers, China’s BYD, including cheaper Asian competitors, the local market, more muscular because they were under increasing pressure to develop affordable electric vehicles.
Volkswagen’s finance chief Arno Antlitz said that early this year could be the first battery-electric vehicle of the car manufacturer to make equal margins to the ID.2’s combustion engine equivalent.
Polo brand, last year, Volkswagen brand of automobile sales 472,000 or approximately 10%.
(1 $ = 0.8542 Euro)
(Reporting by Christoph Steitz, editing by Rachel)
