VW, BMW and Renault take the fight to Chinese rivals

The safe auto giants of Europe begin a product blitz and are trying to oppose the competition in their grass against the competition from Chinese opponents.

When he climbed to IAA Mobility Conference, a large car show that started on Tuesday in Munich and dating back to Sunday. Volkswagen And BMW Both introduced new electric vehicles.

Volkswagen, which focuses intensively on the software, has revealed a small identity.Coss concept car because it doubled electromobility in Europe.

In the meantime, BMW introduced the world premiere of the IX3 Sports tool vehicle and exhibited the so -called name “Super Brain Architecture“It replaces the hardware with a central computer system.

France RenaultIn addition to Renault 5 Turbo 3e, he launched the sixth generation of the best -selling Clio. defined The first electricity is “mini super car”.

Product launch shows how Europe’s inheritance manufacturers struggle against Chinese competitors in order to maintain the market share in the European Union and to balance the decreases in China, the world’s largest automobile market.

Europe’s automobile sector is struggling with a large number of difficulties, from increasing production costs to US tariffs, supply chain cuts and regulatory pressures.

Rico Luman, a high -level industry economist at the Netherlands Bank ING, said that the model launch of Volkswagen and BMW went to the European domestic market in the first place.

“We know that Chinese players are valuable for their digital features among European consumers,” he said to CNBC. He said.

“This is clearly a sign that they have increased competition with home competitors by offering the next level technology for their models.”

For Volkswagen, an affordable house is a “an important strategic focal point” to try to unlock and maintain the market share.

Volkswagen CEO Oliver Blume said he was not afraid of the competition of Chinese players.

Blume, CNBC’den Annette Weisbach’a said in a statement on Monday, “very positive for me. As in sports: when you have good competitors, you should be better. In recent years, this is what we are ready to improve ourselves,” he said.

Chinese automobile manufacturers like BYD and XPENG On the roads made quickly In Europe’s automobile market, it has been taking advantage of a combination of factors in recent months, which means they can produce houses than competitors than their competitors.

Asian giant’s automobile sector growth for subsidies, tax incentives and between 2009 and 2023 estimated $ 230 billion in home development costs. Analysts also stated that Beijing’s main advantages include lower labor costs, weakly yuan, innovative technological developments and a solid battery supply chain.

However, this week, BMW CEO Oliver Zipse in Munich said that the IAA Mobility Conference will exhibit the power of the German and European automobile industry.

“It shows the best of many contestants, not only BMW,” he told CNBC on Friday.

“This is not one or competition. This happens at the same time. And I think the only message in this car show: this industry is connected [worldwide] And this is something to protect, Zip Zipse said.

Elsewhere, Klaus Rosenfeld is the CEO of the German automobile parts manufacturer SchaeffsHe told CNBC that this week’s IAA conference would be a demonstration of “self -confidence” and “optimism” for the European automobile industry.

“It is very encouraging to see that the German automobile industry has done its homework, especially in spite of all these geopolitical challenges and competition. [and] Things that took place around us and unpredictable, Ros Rosenfeld said.

Schaeffler CEO, China, said that a company that could succeed in China can be successful globally, describing the world’s “most important” automobile market.

Rosenfeld said, “So from my point of view, the most important thought you have to have when you think of the future.” He said.