Behind the world’s fragrances sits a shadowy oligopoly
The US Department of Justice has recently tried to intervene to stop the fact that some documents were open to the public, as it has recently thought about its case. Unilever, a consumer’s good giant, sued DSM-Firmenich, Givaudan and Symrise and said he would invest € 100 million ($ 179 million) to create his own fragrance skills.
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All this may have focused on the stock prices of the four companies, which have decreased by nine percent last year, despite the good work. In the first quarter of 2025, sales and disposal increased slightly more than an average of six percent per year.
“The fragrance market is exploding, Soy says Sylvain Eyraud from Japanese rival Takasago. According to a research company Circana, Gen Z was the fastest growing beauty category.
Mr Eyraud’s optimism is only the imitator perfumes whose flags-collapses are fueled by the same young people when they talk about so-called couples. Nevertheless, the growth of the industry is not something to smell.