Bud Light backlash figure Dylan Mulvaney heads to Broadway in ‘Six’
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Dylan Mulvaney, the transgender influencer at the center of the 2023 Bud Light backlash, will star in “Six,” a Broadway musical about women’s history.
Mulvaney stars in his Broadway debut as King Henry VIII. She will portray Anne Boleyn, Henry’s second wife. The casting came more than two years after Mulvaney’s decision. Partnership with Bud Light It sparked a nationwide boycott and led to a massive decline in the beer brand’s sales.
“We’re losing our minds to introduce your newest Anne Boleyn! Show your royal love to Queen Dylan Mulvaney, who will join the cast of #SIXBroadway 5.0 as Anne Boleyn starting February 16th!” The musical’s official X account was announced on Friday.
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Mulvaney will play Anne Boleyn in the musical “Six,” a decision that sparked controversy in the wake of the Bud Light controversy. (Christopher Polk/Getty Images via Variety; Robert Alexander/Getty Images)
“Six”, King VIII. It retells the stories of Henry’s six wives from a modern pop perspective. Many of the women were executed or divorced, and the program’s website states that the wives took to the stage to “reclaim their identities from the shadow of their infamous spouses.”
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The casting sparked controversy online because the production has long promoted itself as a female-centered retelling of women’s historical experiences.
The musical was widely marketed as a feminist pop celebration of women’s history and “21st century girl power”, and had previously highlighted its all-female ensemble. “Six” won the Tony Award for best original score in 2022.
Mulvaney became a national figure in April 2023 after he released videos showing Bud Light sending a package of beer featuring the influencer’s face. The promotion was part of a campaign to celebrate Mulvaney’s first year transitioning to being a woman.
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Mulvaney rose to prominence by documenting her gender transition on the daily social media series “Days of Girlhood.” In January 2024, FOX Business reported that Bud Light sales dropped nearly 30% in the months following the campaign.
The controversy has become one of the most prominent corporate culture clashes in recent years, ultimately costing Bud Light its position as America’s best-selling beer.
Bud Light sales plummeted after a promotional partnership with transgender activist Dylan Mulvaney sparked widespread backlash. (on Instagram)
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Mulvaney appeared on “The View” in March 2025 to defend the partnership, saying he loved beer and “didn’t think anything of it” when he agreed to the brand deal. He also appeared on “CBS Mornings,” where he criticized the Trump administration’s rollback of policies regarding transgender people.
“I haven’t changed my mind about myself because I am a woman, no matter what my passport says,” Mulvaney said. The influencer was referring to the State Department’s decision to stop issuing passports bearing the “X” gender marker, as well as “M” and “F.”
