WhatsApp to start showing ads to its users
WhatsApp, owner commodity platforms by touching billions of people who use the messaging service to develop a new revenue flow, while users will begin to see advertising in some parts of the application, he says.
Ads will only be shown on the updates tab used by 1.5 billion people every day.
However, the developers said they would not appear where personal conversations are located.
“WhatsApp has no personal messaging experience in WhatsApp, and personal messages, calls and situations are encrypted from end to end and cannot be used to show ads,” he said. Blog post.
The founders Jan Koum and Brian Acton are a major change for the company where they promise to keep the platform away from advertisements when they create in 2009.
Facebook bought WhatsApp in 2014 and the couple left a few years later.
The parent company Meta has been trying to generate revenue from WhatsApp for a long time.
WhatsApp said that the ads will be targeted according to information such as the age of the user, the country or city they are located, the language they use, the channels they follow in the application and how they interact with the advertisements they see.
WhatsApp said that the user will not use personal messages, calls and groups to target ads.
WhatsApp has been one of the three advertising features that the application announced on Monday when trying to make money from the user base.
Channels will also be able to charge users for monthly subscriptions to get special updates.
And business owners can pay to promote the visibility of new users of their channels.
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