Why Apple needs to offer a $3000 foldable iPhone

Imagine the life of Samsung hardware engineers: Every day, they design almost unimaginable ways to challenge physics. The components shrink, bend, bend against their will. And then his work was explained to the world: Samsung Galaxy Z Fold 7, an incomprehensible folding smartphone, eagerly await the reaction of American smartphone buyers. “Mah,” they say.

Hard? Maybe. But sales will not lie. At this point, I don’t know what to go to a larger slice of Samsung’s US market dominated by Apple. The consumer locking the iOS and Apple product range is very large. People love their iPhones.

The “super loop ılan, estimated from Apple’s artificial intelligence characteristics, could not happen because they were delayed. This was close observers who sincerely question CEO Tim Cook’s position. According to Bloomberg News’ Mark Gurman, it can silence at least some of this conversation with the folding iPhone expected until the end of next year. This is too far but not too long. At least in terms of a hardware, Samsung’s Fold 7 is a plan for the iPhone can go to the next row and go.

Korean giant’s foldable efforts began in 2019 with the introduction of Galaxy Fol. The head rotating engineering success was kept back with obvious limitations: the screen was fragile and rapidly developed a folded wrinkle. It was quite fat when closed – 15.5 mm. After the reviews found serious reliability problems, the version was postponed. The devices have developed since then, but the foldable market is still less than 2 percent of the overall smartphone pool, CCS Insight’s Ben Wood forecasts – 22 million foldable units sold in 2024.

However, with Fold 7, which was announced in an event in Brooklyn last month, there is more than a suggestion that Samsung makes a foldable phone that daily users can finally find attractive. The device was well received in the review circles. $ 2000 ($ 3091) price tag was very large, but this can be greatly reduced with trade and other advantages. And again, quite thin: when closed, the device is only one tenth of only six million of the iPhone 16 Pro.

However, none of this changes the challenge, that is, that everyone who can get away from the iPhone has very much practical thought that invalidates the innovation or benefit of a folding phone. Photos, videos and message for years; Effortless synchronization with Macbooks and iPads; Never commit the group to chat green. First of all, the fact that iOS has never hesitated in the quality of an open familiarity and the quality of Apple’s software is the transition from one iPhone to another without hesitation. From iOS to Android, it is like asking someone to learn to write with other hands. They do not see a compelling reason to put themselves with efforts.

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Some of them think that AI is the power to break Apple’s grip, given the company’s well -announced struggle to comprehend the potential of technology. In addition to the fears of tariffs, Apple is a reason why Apple investors have been sleeping in the age of Cupertino since the beginning of the year and that the most successful consumer in history has risked the permanent charm of the product. Stocks fell 19 percent this year.

These concerns are exaggerated as a short and medium -term threat. Considering the necessary supply chain mastery of any AI company at least in the next five years or longer, it is likely to create a device that competes with the iPhone. There is little to worry about existing players. While watching Samsung’s opening presentation to start the Fold 7 and other new devices, it was noteworthy that Samsung failed to really be excited for the entire conversation of Apple’s intense struggle to promote AI to the iPhone. The outstanding AI functions have been created by Google, a company that aims to make artificial intelligence as wealthy hands as possible, which means that most of the functionality works on the iPhone. In addition, the most impressive AI functions on Samsung devices require sending data to the cloud – something that Apple constantly opposes for privacy and performance.