Why Orkla wants to change Eastern’s sales model after five years

Orkla first entered Eastern Condiments in 2021, when its subsidiary MTR Foods acquired approximately 67.82% stake in the Kerala-based spice manufacturer. ₹1,356 crore, roughly valuing the company ₹2,000 crore. This transaction was later followed by Eastern’s merger with MTR Foods; this merger increased Orkla’s ownership in the combined business to 90.01%; The founders, the Meeran family, retained the remaining 9.99% shares.