Women’s Euro 2025 final to cap £800m boost for UK supermarkets, pubs and retailers | Food & drink industry

While Lionesses is trying to atonement to Spain for the losses of the World Cup in the World Cup, the peak of the revitalizing woman is preparing to become the most watched women’s football match in the UK history with a tournament that provides more than £ 800 million support to supermarkets, bars and retailers.

When the reckoning on Sunday is published in both ITV and BBC and their relevant flow services, the TV industry executives expect to be kept with the help of a family -friendly start at 17:00. 14.8 million summit audience When England lost 1-0 to Spain in Sydney two years ago, the match is close.

The UK’s thriller series led to an increase in popularity for the tournament after a drubinkin in the opening match, and the semi -final win in Italy provided ITV the largest TV audience of the year.

Growing acceleration, according to the last whistle on Sunday evening, the British people will spend more than 800 million £ during the tournament. According to the research By globaldata for Vouchercodes. This is £ 221 million more than consumers during the Women’s World Cup in Australia and during the New Zealand in 2023.

On the final day, consumers are expected to spend approximately £ 184 million in bars and other places and from supermarkets and sports stores to electric goods sellers and retail stores in goods.

With most fans choose to watch the final at home, supermarkets are likely to be the largest winners. This weekend will be spent almost 100 million for food and beverage, and during the tournament, a total of 70% of £ 801 million will be exchanged for food and beverage for more than 70%.

Tesco expects a 15% leap for expenditures on Euro this weekend, and estimates that more than 450,000 champagne and foamy wine will be sold to fans to celebrate a UK victory or to strang their sorrow.

However, in recent years, Spain will peak in the beer war with Spanish Lager brands such as San Miguel, Cruzcampo and Estrella Damm.

David Albon, a beer buyer in Tesco, said, “British football fans cheering to lions in the afternoon of Sunday, it is likely that the preferred beer is Spanish,” he said. “In the UK, the increase in the popularity of the Spanish beer, the coincidence of Spain’s rise in sports such as tennis and the current women’s world champions in football.”

The cooperative expects to see a 30% sales increase for cocktail boxes ready to drink on the final day.

ASDA estimates that it will sell more than 6 million pints and 300,000 pizza this weekend and launched an promotion that fans can buy a “half and half” pizza with 1.3m bags as well as the UK and Spanish materials.

13m pint will be consumed in the match on Sunday, 8.7m and approximately 4.5 million people are expected to watch the game in hospitality.

In general, it is estimated that fans will spend about £ 71 million in places on Sunday, and more than twice the amount spent in each of the quarter -finals and semi -final tours.

Greene King Sports President Michelle West said, “We have shown every minute of every match in all our sports pubs to give the scene it deserves this summer.” “But our devotion is going beyond the screen-release books to cheer the lions, the British score and the promotion of the new ‘his’ breath Ale’nin promotions, we have worked hard to develop the atmosphere of the PUB for women’s sport and as a result we see a significant increase in match day participation.”

Female players are much more attractive for women and girls who are expected to make up 53% of all viewers.

And the youngest player of the team, the youngest player of the team, the young stars like Michelle Agyemang, and young female audiences have a great charm. According to Globaldata/Vouchercodes, it is expected to adapt to matches under the age of 5 million.

Family -friendly tournament is expected to sip 18m cup tea with a less domestic, less male -dominated monitoring, 7.9m coffee and 15.4m cup juice and smoothies.

However, the big British beer and football tradition are not yet threatened. Pint is expected to be almost 52 -meter drunk in the tournament – 13 million on Sundays – but according to the last whistle, joy or commission continues.