X Suspends Revenue Sharing For Undisclosed AI War Videos

WASHINGTON, United States: The company announced on Tuesday on social media platform

The policy change, announced by an executive of Elon Musk’s platform, targets what the company describes as a threat to information authenticity amid the ongoing war pitting the United States and Israel against Iran.

“In times of war, it is critical that people have access to real information on the ground,” said Nikita Bier, head of product at X, adding that current AI technologies “make it trivial to create content that could mislead people.”

X said in a statement on Monday that the platform “will continue to improve” its policies and product to ensure it “can be trusted in these critical moments.”

The new AI disclosure policy represents a notable milestone for a platform whose approach to content moderation has been heavily criticized since Musk completed its $44 billion acquisition of Twitter (later rebranded as X) in October 2022.

Since Musk’s takeover, X has largely sought to remove its policies against misinformation, which is considered censorship.

Under the new rules, repeat offenders will face permanent suspension from the Creator Revenue Share program, which pays eligible users a share of the advertising revenue generated by their posts.

Violations will be flagged through Community Notes, the platform’s crowdsourced fact-checking system, as well as metadata and other technical signals embedded in AI-generated content.