You’re going to pay more for lots of things. Blame AI.

• We’re used to the many reasons why prices rise: Remember supply chains? Tariffs?

• Now we’re getting a new one: AI data centers.

• Apple’s CEO Tim Cook He is one of many corporate leaders who say the AI ​​boom has increased their costs so much that they will pass those costs on to consumers.

Your next iPhone will be more expensive than the last one you bought.

The same goes for your next Xbox.

And this may also apply to your next PC, TV, or anything with electronics inside.

Blame the AI.

The message we’re hearing from C-suite executives across the country is this: A steady voice from corporate leaders says the AI ​​boom means the chips and other components they need for their products are being snapped up by AI companies. This means that costs are increasing and they will be passing these increased costs on to consumers.

Apple CEO Tim Cook made headlines this week when he previewed coming price increases for iPhones Wall StreetJournal. He said price increases were “inevitable” because the chips Apple needs for memory and storage are being eliminated by Big Tech companies spending billions of dollars on artificial intelligence builds.

Cook is the most high-profile CEO to sound the alarm about AI price increases, but he’s not the only one.

A few weeks ago, Asha SharmaThe head of Microsoft’s Xbox unit says his business is in a “hardware component crisis” due to skyrocketing storage costs.

In an open letter, he said in February of this year that “the price we paid for console storage components was more than 2x what we paid last fall.” “These costs have since doubled again. As we plan for the 2027 holiday season, we expect another significant increase, exceeding 5 times the prices we paid just two years ago.”

Sharma said his business sees the same pattern when it comes to memory costs.

These warnings have been coming for a while. In December last year, Dell says it will raise prices due to AI-related price hikes. Ford – yes, your car is now a computer on wheels – in question He was worried about the same thing in February.

And they come from many corners of the economy. In early June, a coalition of trade groups retailers, media companies and the medical supply industry -He told White House officials that “an immediate imbalance in the market for memory chips…could lead to significant and sustained price increases in the short term for American households.”

What will all this mean to you as a buyer? We don’t know exactly yet.

Apple, for example, won’t be releasing a new iPhone until the fall, so we won’t be able to make any real comparisons until then — and even when we do, we won’t be comparing apples to apples (forgive me) because the newest iPhone will have features that older models don’t have.

It will also be difficult to assess AI’s impact on higher-priced products: The price of your next car will likely be Donald Trump’s tariff policies More than the price of DRAM chips.

I also understand if you’re a skeptic who thinks CEOs who attribute higher prices to chip costs may have motivations other than telling the truth – just as some people believe Artificial intelligence-related layoffs It’s not actually about artificial intelligence.

But there like that plenty of evidence that The cost of AI-related chips is indeed going up, going up – all due to the impact of the explosion AI data centers. Here’s something to think about next time you ask a chatbot for help.

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