YouTube users frustrated by unskippable 90-second-plus ads: ‘I instantly went speechless’
Recently YouTube users expressed disappointment inside r/YouTube The subreddit regarding unskippable ads sees them as a major annoyance in the platform’s TV app.
Users reported encountering ads lasting longer than 90 seconds, far beyond the typical 15- to 30-second skippable options advertisers often opt for.
Photo Credit: Reddit
Since there is no skip option, viewers must either endure ads or subscribe to YouTube Premium. has increased recently Its individual plan is priced at $15.99 per month, and its family plan is a dazzling $26.99 per month.
“The moment I saw this I was instantly speechless.” in question In response to a commenter seeing the 90-second ad break on the app.
“Almost like them [don’t] I want people to use [their] platform” else guess.
YouTube, owned by parent company Google, has since responded to the backlash via social media platform X.
“YouTube does not have a 90-second non-skippable ad format. This is not something we are testing at this time. We are investigating this issue further,” the company said.
But its outright denial rubbed some users the wrong way.
“Oh, you shouldn’t lie to YouTube, it would damage your reputation as a company,” he said in question in response.
“You don’t know what’s going on on your platform until users tell you.” in question another.
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One commenter added a cropped image of an unskippable ad notification appearing on his screen while using the YouTube TV app. They said, “Yes, hello, I saw 3 ads in a row in a video the other day.” stated.
The company’s disconnect from real user experiences underscores a worrying fact. YouTube, along with other streaming platforms, profits from excessive advertising at the expense of its customers.
Some platforms that do not offer any services without a subscription, such as Netflix, are even increasing subscription rates despite there being no change in advertising options or the overall viewing experience.
Ignoring users’ concerns and at the same time perpetuating overconsumption trends through persistent advertising is cause for alarm. But as users begin to speak out and share their experiences, companies may have no choice but to listen.
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