Zara ads banned for featuring ‘unhealthily thin’ models

Two ads of the fashion brand Zara were banned for taking place “unhealthy thin” models.

Advertising Standards Authority (ASA), shadows and a slippery rear bun hair style allow a model to look “gaunt”, the exposure and low -cut design model of a shirt in another image “protruding” bones of “protruding”.

Watchdog said that “irresponsible” ads should not appear again in the current forms and that all the images of Zara should be “responsible”.

Zara removed ads and said that both models have a medical certificate proving that they were healthy when pictures were taken.

Previously, two banned ads were included in an image that attracted an image that shows open and closed clothes on the retailer’s application and website.

An ad was for a short dress, and the wise felt shadows were used to make the model legs look “significantly thin”.

He also said that the positioning of the upper arms and elbow joints looks “disproportionate”.

The other prohibited ad for a shirt was for a shirt, and the model was said to be in a position that made the “protrusion” collar bones of advertising “focus feature”.

ASA investigated the two other Zara advertisements, but neither was banned.

Zara chose to remove all the images marked and said he did not receive a direct complaint.

Retarandener told ASA that none of the images were not changed beyond “very small lighting and coloring arrangements”.

In 2007, a report called Fashioning A Healthy Future, published by the UK Model Health Investigation, added the suggestions.

Zara said that three of this report complies with the proposal, and that the models should provide a medical certificate that proves good health than doctors with recognizing eating disorders. “

The ads of other retailers come after the prohibition was banned at the beginning of this year because the models were very thin.

In July, a advertisement of Marx & Spencer was banned because the model seemed to be “unhealthy thin”.

. ASA said the pose of the model And he made the choice of clothes, including “big pointed shoes” that emphasized the “subtlety of his legs”, “an irresponsible” advertisement.

Earlier this year, the retailer was later an ad to ban Blue Skinny Jeans.

ASA said that the ad emphasized the subtlety of the legs of the model using camera angles and saw it as “irresponsible”.

Later, he said that he did not participate in the advertising guard’s decision and said that the model had a “healthy and toned physics”.

The next advertising ban asks for ads showing why BBC readers show visible models Unhealthy overweight is not prohibited.