$44.5 Billion! Founding family of this energy drink empire now rules Thailand’s rich list
Red Bull’s joint owner Chalerm Yoovidhya has emerged as the richest individuals of Thailand this year with a clear value of 44.5 billion dollars.
This amazing growth is fueled by an increase in Red Bull’s global sales, and the company generates $ 12.9 billion in revenue because it sells approximately 13 billion boxes of energy drinks worldwide.
The collective wealth of the 50 richest families of Thailand rose to more than 11% of the top three participants in the list, including the Yoovidhya family, to more than 11% of $ 170.5 billion. Forbes notified.
Growth of Red Bull Fuels Yoovidhya family
The richness of the Yoovidhya family experienced an increase of 8.5 billion dollars compared to the previous year and strengthened the dominant positions in Thailand’s second year in the ranking of the reserve.
This 24% increase in the reserve was directly fed directly with Red Bull’s performance in the global market.
Only Red Bull generated $ 12.9 billion in revenue from approximately 13 billion boxes of Red Bull sales worldwide.
The brain behind the energy drink
Red Bull’s legacy can extend to Thailand, where the profession developed an energy -enhancing beverage called Krating Daeng in the 1970s.
The beverage has become rapidly popular among the workers in Thailand and truck drivers due to instant energy of energy.
However, it is said that the marketing of the beverage to the global market was said to be made by Dietrich Mateschitz, an Austrian businessman who discovers the drink while traveling in Thailand and helps to overcome the jet delay.
While the Yoovidhya family has a 51% share in Red Bull, a small part belongs to Chalym Yoovidhya, the eldest son of the late founder Chaleo Yoovidhya, who is currently leading the brand.
Other Tycoons on Thailand’s rich list
Following the Yoovidhya family, the Chearavanont brothers increased their net values to $ 35.7 billion with an increase of 23% and ranked second in the list.
In addition to the others on the list, Energy and Telekom Tycoon Sarath Ratanavadi, which rise to the third place in the fifth place, had a net value of 12 billion dollars and an increase of 30% compared to the previous year.
