Jeweller Soklich & Co. celebrates 60 years with new heritage showroom at historic South Perth site
A South Perth Jewelery is celebrating its lower year in the sector with the opening of the striking new flagship showroom in a restored post office building of the 1900s in Mill Point Road.
Founded by Soklich Family Soklich & Co. Jewelers spread from three generations and grew from humble beginnings at WA Outback to become one of the most respected names of the state in the design and production.
The story began in 1965 when the family first started Gemstone research in Pilbara. A year later, they bought the Great Australian Amethyst mine in WA.
From there, the family has built a large -scale precious stony and jewelery production work in Thailand for 20 years and became a large exporter of Australian precious stones.
In 1986, the family moved their operations back to Perth and changed their focal point to retail stores in Australia and New Zealand.
In 2014, the husband and wife Chris and Lexie Soklich opened an flagship shop with jewelers and a workshop that brought their designs directly to the public on Angelo Street in South PeTH.
Now, after more than a decade, they open the doors to a new area and chose a part of a South Perth history as his home.
Located in the former South Perth post office in Civic Heart Center, the new showroom is the result of a five -year renovation project that brings back the legacy features of the building and also provides a modern advantage.
“This building was initially built in 1900. We tried to protect its history as much as possible while creating something fresh and exciting,” Soklich said.
“We want to honor a historical jewel and story at South Perth.”
The interior of the store has a striking Italian chandelier like cherry flowers, curved meters inspired by traditional designs, and a completely visible workshop in which customers can see jewelers in the workplace, a space called Mrs. Soklich’s “fish bag ..
“This is not just a shop, Mrs Miss Soklich said.
“We wanted people to enter, inspire and see how the pieces are made.
Soklich & Co. is known from diamond-tuned jellyfish, diamond-set jellyfish with moving limbs to complex spiders and bees prepared with black diamonds and yellow and white gold. The collections extend to more traditional, timeless pieces than high -level special jewels.
Soklich, “the size of your palm of your hundred bees and even a fish made of akuamarin and diamonds. We have turned a piece of wood to a piece of paper,” he said.
“People come to us because they know we’re doing ‘different’.”
The business is now operating between three weapons: Soklich & Co. for Special Design and Retail, Australia and New Zealand Ellendale Diamonds for wholesale and all Soklich family and 21 personnel operated by a pert security deposit box facility.
Throughout everything, Mrs. Soklich says that he stays on focus, workmanship, customer connection and joy.
“If I had to add a feeling to our business, it would be joy,” he said.
“We want people to feel like they have created them happy.”
As part of its future plans, Mrs. Soklich hopes to raise the original fittings of the old post office, including more than 1200 vintage mailboxes.
He hopes to build this project with Wesley College Metalwork students to transform this project into a community project that pays tribute to the past.
Soklich, “I also want to get some historical elements from the South Perth Council to enter the project, such as some old letters and photographs,” Soklich said.
New Soklich & Co. The showroom is open to the public.
