Jake Paul’s fiancée Jutta Leerdam ‘pockets $1m from flashing underwear at the Winter Olympics’ – and her gold-medal tears are raking in the cash too!
Jutta Leerdam could earn close to $1 million (£730,000) from Nike for showcasing her sports bra at the Winter Olympics, an advertising expert has claimed.
The 27-year-old Dutch skater, who is Jake Paul’s fiancée, won gold at the Winter Olympics and took silver on Sunday.
After winning the 1000-meter speed skating gold medal last Monday and breaking an Olympic record in the process, Leerdam unzipped her racing suit to show off her white Nike underwear.
The image of a visibly emotional Leerdam quickly hit the back pages of newspapers and websites around the world and was quickly recirculated by Nike’s 298 million Instagram followers.
And according to Fredereique de Laat, founder of Branthlete, which specializes in female athlete advertising, the 27-year-old could be heavily encouraged to join the brand deal.
“I suspect he received around 850,000 euros from Nike,” de Laat told the Dutch newspaper. advert.
Jutta Leerdam showed off her Nike bra after winning gold at the Winter Olympics last week
The 27-year-old speed skater could make $1 million from Nike, an advertising expert says
Leerdam won the 1000 meter speed skating gold medal and broke an Olympic record in the process
Meindert Schut, editor-in-chief of the business magazine Quotation He also said Leerdam, who has reached 6.2 million followers, could earn around one cent of the total (£0.0079 – £0.0081) per follower and sponsored Instagram post.
This means he could earn around €62,000 (£54,000) per post featuring Nike.
Leerdam found Dutch retailer Hema was also targeted because her make-up ran down her face when she cried after winning the gold medal.
Introducing the eyeliner, Hema wrote: ‘Water resistant despite tears of joy.’
Leerdam’s two medals at the Games are a particular success story, given that she lost eligibility for the signature 1000 meters race at the end of December.
He trusted the Dutch Olympic Committee to select him for his strongest event, and he repaid that faith by winning the gold medal in dominant style.
Her boyfriend, YouTube star-turned-boxer Paul, cried with joy when he won, later saying: ‘Man, I can’t put it into words. Honestly, it’s the greatest feeling I’ve ever witnessed.
‘Just the amount of hard work that went into it. 99.9 percent of people will never understand. And he did it under the greatest pressure ever.’
Later in the day, Paul shared a video of himself partying with Leerdam after she won her second medal of the Games.
“Time to celebrate,” Paul captioned the video, in which he is seen kissing his fiancée.
