JioHotstar teams up with OpenAI to bring ChatGPT-driven content discovery in India

Reliance Industries-owned JioHotstar on Thursday announced a partnership with Sam Altman-led OpenAI that will transform the viewing experience into a natural, audio interaction. The partnership will integrate ChatGPT-powered discovery and immersive features into the country’s largest platform.

In a shared press release, JioHotstar said that for over a decade, digital entertainment in India has been largely dominated by a simple user model of swiping, selecting and streaming. However, with this latest partnership, this will change.