Superdrug announces major change at 69 UK stores | UK | News

Superdrug has launched a major makeover across nearly 70 of its UK stores, showcasing the latest trending and viral beauty products to make it easier for customers to discover the hottest brands and beauty products.

The initiative, called Next Big Thing, is a special in-store feature that highlights the latest beauty innovations. The installation features a curated mix of international skincare brands and on-trend beauty products and is now available in 69 stores across the UK. The rollout is expected to expand to 122 locations by the end of March.

One of the first brands to feature was fast-rising cosmetics brand Made By Mitchell, which Superdrug says has “built a strong following with its bold, artist-led approach to make-up and vibrant range”. Trending products from Revolution Beauty, as well as other beauty brands like Tir Tir and Daise, also made the cut.

Shoppers will also find international skincare brands such as Anua, Medicube, Biodance, HaruHaru Wonder and Skin1004; The retailer said these reflect ongoing demand among UK beauty customers for globally trending skincare innovations.

This initiative forms part of Superdrug’s ongoing strategy to continue to enhance the in-store customer experience by bringing together on-trend brands and innovations in modern, inviting retail environments designed to attract, inform and engage customers.

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Megan Potter, Superdrug’s commercial director, said: “Customers increasingly want to discover the latest beauty trends when they visit our stores, whether it’s new launch brands, globally trending skincare or the latest product innovations.

“The Next Big Thing gives us the opportunity to showcase these brands in a clear and engaging way, creating a special destination where customers can discover everything new and exciting in the world of beauty.

“This is another step in our ongoing investment in modern retail environments that encourage discovery and help customers find the products everyone is talking about.”

Below is the full list of UK stores where Next Big Thing is launching:

Stratford Shopping Center – E15 1XQ

Edgware Broadwalk – HA8 7BD

Luton Retail Park – LU1 3JH

Galleria Hatfield – AL10 0XX

Watford Harlequin – WD17 2TN

Biggleswade A1 Rpark – SG18 8PS

High Wycombe – HP11 2BW

Aylesbury Vicarage Square – HP20 2SP

Bournemouth Castlepoint – BH8 9UY

Bristol Broadmead – BS1 3EU

Corby Retail Park – NN17 5DT

Nottingham Clumber Street – NG1 3ED

Leicester Haymarket – LE1 1WA

Shrewsbury Meole Brace RP – SY3 9NB

Under Coventry Central – CV3 6TA

Leicester Fosse Park – LE19 1HX

Telford Forge – TF3 4AG

Birmingham Bullring – B5 4BA

Stratford Maybird – CV37 0HZ

Liverpool Sideline – L13 1EW

Bolton Middlebrook – BL6 6JA

Leigh Vicarage – WN7 5SJ

Crewe Major Junction – CW1 2RP

Leeds Albion Street – LS1 5AA

Doncaster Frenchgate – DN1 1LF

Leeds Merrion Center – LS2 8NG

Hull Princes Quay – HU1 2PG

Leeds White Rose – LS11 8LL

Middlesbrough Hill Street – TS1 1SU

St Stephens Body – HU2 8LN

Cross of the Priests of York – YO32 9GX

York Market Street – YO1 8SL

Gateshead Team Valley – NE11 0BD

Northumberland Street – NE1 7DF

Gainsborough – DN21 2NA

Glasgow Sauchiehall Street – G2 3ER

Glasgow Argyle Street – G2 8AG

Edinburgh Castle – EH15 3HH

East Kilbride – G74 4UN

Port of Glasgow – PA14 5DX

Llandudno – LL30 1PX – NBT Live: 26 February 2026

Cardiff Queens West – CF10 2AQ – NBT Live: 04 March 2026

Belfast Castle Court – BT1 1FD

Belfast Priory Center – BT37 9UH

Belfast Boucher Retail Park (Hub Store) – BT12 6HU