Native logic: Urban Company bets on Diwali launch of AC-purifier hybrid to scale consumer durables business

Arvind Singhal, chairman and managing director of The Knowledge Company, a management consulting firm, said Urban Company’s planned entry into the air-conditioning market is likely to be an uphill task, given the segment’s technical complexity and entrenched competition. The category remains dominated by Daikin, Mitsubishi, LG and Samsung as it continues to benefit from low penetration and long-term growth potential.