R K Swamy bets on integrated advertising model as global agency giants split media and creative

“On one level, it is a combination of branding, brand management, brand conceptual thinking as well as creative content where we use words and images to express those brand ideas, the need for data and analytics to drive and understand the potential in any field we choose to get involved in, and the ability to speak to consumers, from a farmer in Bihar to an HNI real estate owner in Mumbai – that is not easy to find.”