Waymo launches premier subscription tier for $29.99 a month
A Waymo robotaxi driven by a security expert is seen on Center Street in New York City on April 9, 2026.
Michael M. Santiago | Getty Images
Waymo is launching a new subscription tier called Waymo Premier, targeting avid users in some of the most popular markets for its robotaxi service.
Alphabetthe company it owns said in a statement. blog post It was announced Thursday that the plan will cost $29.99 a month and that only select cyclists in San Francisco, Los Angeles and Phoenix are invited to get started. Subscribers will get priority matching, up to five free cancellations per month, and earn 10% loyalty credit or Waymo Cash for each ride.
“You spoke, and we listened to how we can deliver a superior experience for our top drivers,” the company said in the post. “For one monthly fee, members gain access to a suite of exclusive benefits designed to make their journey more seamless and rewarding.”
As Waymo plans an aggressive expansion plan to include London later this year, the company aims to leverage its power users, especially in markets where demand is highest. Subscriptions provide an additional source of revenue; This is an important aspect of the business that is dependent on external capital and aims to stay well ahead of emerging competitors. Amazon Zoox and Tesla.
inside first quarter, Alphabet’s Other Betting segment, which includes Waymo, saw its losses widen to $2.1 billion from $1.22 billion a year earlier. The segment’s revenue fell from $450 million to $411 million.
Waymo said in February that it had raised a $16 billion financing round that valued the company at $126 billion, more than double its October 2024 valuation. Outside investors such as Andreessen Horowitz, Fidelity and T. Rowe Price, as well as Alphabet, contributed to the financing.
—CNBC’s Lora Kolodny contributed to this report.
WRISTWATCH: Waymo announces new driver loyalty program
