Lego first-half 2025 earnings post record revenue
Small plants symbols by Lego.
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Flowers, juicy fruits and Formula 1 racing cars helped to increase 12% revenue for Lego in the first half of the year.
The company reported 34.6 billion Danish crowns or a record of 5.4 billion dollars, which earned revenue as part of a earning report every two years. The company said that its operating profit increased by 10% annually to 9 billion Danish crowns or $ 1.4 billion.
“This is the first half of the best,” he said, Niels Christiansen, CEO of Lego, told CNBC. He continued: “This income recording, business profit record, a record of net profit.… So, we are very happy.”
The brick manufacturer launched 314 new sets in the first six months of the year, another record is high. Lego has constantly added new products to its portfolio and dived into the home decor with wall art sets. He also added new undergraduate partners and released sets connected to the animated children’s program “Bluey” and Fan-Favori Anime “One Piece”.
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“Something you really love, the pop culture you are in, or your passion point,” Christiansen said. He said. “This works really well.”
Lego expanded the product catalog and enlarged the consumer base. Christiisen, botanical line, flower bouquets and juicy fruits-ve and popular video game Fortnite, the physical world to the digital area and the partnership with epic games that bring the elements to the physical world pass.
“Then they understand what happened and what they do for them, how they allow them to express themselves, but also focus on stressing and focusing on a different way.” He said. “So the botanical sets are good in buying new consumers to the brand, and then they can continue to build something else as soon as they build their botanical sets.”
Lego opened 24 new stores globally in the first six months of the year. Unlike Britain and the United States, the company opens its place in more physical retail in areas that do not grow with iconic colored bricks. This includes countries like China and India.
Having bricks and mortars where children and adults can take their hands to LEGOs and see existing sets helped to support sales before.
