Amazon’s Prime Day event starts June 23 as shoppers battle inflation

Amazon’s The annual Prime Day event is scheduled to last four days, from June 23 to June 26, for the second year in a row.

Launched in 2015, Prime Day is Amazon’s effort to create a holiday season-like shopping event in the middle of the year. It’s also used as a way for Amazon to recruit new members to its $139-a-year loyalty program and promote its own products and services.

Jamil Ghani, Amazon’s vice president of Prime, said in an interview that the company opted to maintain the extended time frame after observing that Prime members were browsing and purchasing products during last year’s four-day period.

Ghani added that the company will offer limited-time deals and new discounts every day to entice shoppers to attend more than one day of the event.

But Amazon is struggling with a tough economy, with U.S. consumer confidence falling to a record low in May, according to data collected by the University of Michigan. Rising oil prices and the US-Iran war were primarily responsible for the worsening sentiment. lots of respondentsLow-income consumers, in particular, said higher prices affected their personal finances.

Grocery and household goods will be the “real focus” of this year’s promotions, Ghani said. Shoppers will be able to see produce, hot dog buns and meats for as little as $1, while some personal care items like soap are expected to be half off.

Consumers use Prime Day and other sale events to stock up on useful products rather than indulgences. In recent years, in an uncertain economic climate, shoppers have turned to trash bags and dishwasher pods alongside the usual favorites like Instant Pots and Echo smart speakers during Prime Day.

“Of course, we are aware and sensitive that there is economic uncertainty and everyone is trying to expand their dollars, euros and rupees further,” Ghani said. he said.

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