Disney sues Hong Kong company it says is selling illegal Mickey Mouse jewelry
Los Angeles (AP) – Walt Disney Co. He filed a lawsuit against a Hong Kong jewelry company on Wednesday. Accusing illegal selling Mickey mouse gem.
The International Media and Entertainment Konglomea filed a lawsuit against Red Earth Group, which sells online jewelry under the name Satéur in the Federal Court in Los Angeles.
Disney says Satéur’s marketing and branding of rings, necklaces and earrings in Satéur’s “Mickey 1928 Collection ve and that Hong Kong Company’s customers are trying to deceive that parts are official Disney products.
The case is planning to present Mickey Mouse as its own brand description for jewelery products and is trying to trade on the recognition of the proximity of Mickey Mouse trademarks and consumers to Disney and iconic Ambassador Mickey Mouse. ”
A message seeking comments from the Representatives of Red Earth Group was not answered immediately.
The case is an indication of Disney’s efforts to protect the intellectual property from unauthorized allowance. Although the oldest version Mickey Mouse Public Property Entered After Disney’s copyright ended last year, the company still has trademark rights for the character.
For Disney, lawyers argue in a language that includes a large description of the jewels as “Disney enthusiasts ği that Red Earth’s online marketing efforts are“ comprehensively trade in Mickey Mouse trademarks and Disney brand ”.
Such tactics show that Red Earth is “deliberately trying to confuse consumers”. The impression created is “at least proposes a partnership or cooperation with Disney.”
Earliest Mickey mouse’s depictionIn 1928, the US is the first public in the Public Public in the short “Steamboat Willie” film. The widely published moment was considered a public turning point on the iconography.
The case claims that Red Earth and Satéur are trying to use this status as a “Mickey 1928 Collection ve in order to argue that jewels are legal and that the mouse was sold as a“ cheating ..
The center of the collection says that the “Satéur Mickey 1928 classic ring”, a steamer Willie charm that sits on the group that holds a suits, synthetic stone, says it is a piece of jewelry marketed.
However, there is a significant difference between the royalties that protect a company’s brand – and the trademark that protects the works of art.
Even if a character is open to the public, Disney cannot use it in a way that he claims that Red Earth is doing, as he is from the trademark and the company.
“Disney is determined to protect against illegal trademark violation and to protect consumers from the confusion caused by the unauthorized use of our Mickey Mouse and other iconic characters.” He said.
The case is taking a precautionary measures with a jewelery to Red Earth or trading in Disney’s trademark and later financial damages to be determined.
