Former H&M India executives bet on premium fashion boom with Confluxe

premium bet

Mint In India in April, Lee reported that rival Ace Turtle, which operates Wrangler and G-Star, was also moving towards premiumisation from the crowded value denim segment. The company focused on fashion, sourcing and distribution, positioning G-Star as the bridge to luxury brand. Nitin Chhabra, chief executive officer, said: Mint By avoiding excessive discounting and competing solely on price, II. and III. It was repositioning the business in the mid to high premium segment while expanding in tier cities.