Fossil fuel ad spending goes up while gas revenue goes down

The resources and mining sector significantly increased its advertising expenditures, especially in the digital environment, in the first quarter of the year. Senator David Pocock’s viral beer excise moment New data shows there are widespread calls for an appropriate tax on gas exports.

Spending data analyzed by Comms Declare shows that compared to the first quarter of 2025, the resources and mining sector’s advertising spend from January to March increased by approximately 50%, and for digital advertising by approximately 90%.