‘We can ask Google to take down but…’

Aishwarya Rai and Abhishek Bachchan

The Supreme Court of Delhi accepted a temporary order that protects Bollywood player Abhishk Bachchan’s personality rights by preventing his image, name, voice or other elements for financial gains without the consent or authority of various organizations. The court forbade the name, image, sound, abbreviation, similarity, or abuse of unique identifiable qualities of the participants.

After the height court stated that Bachchan had established a Prima Facie case, an old part of advertising decided to intermediate measures. He decided that the unauthorized exploitation or abuse of personality qualifications meant a violation and that he could mislead to believe that he supports the goods or services circulating.

“Abhishek Bachchan’s name and personality qualities unauthorized abuse of the unauthorized abuse of the name and public opinion creates confusion in the perception of approval.”

The court also prevented the defendants from spreading any product or content through any environment, technology or format that could lead to the dilution of Bachchan’s public personnel.

Justice Tejas Caria records references from Bachchan’s lawyer, stressing that platforms like Google can be directed to overthrow the content that violated when URL details are provided. Judge, “We can ask Google to download. However, you should give a unique URL for every defendant. Youtube, Amazon and Flipkart is mentioned in the petition, but this order cannot be given in general. The defendant must be divided on the basis of the defendant.”

Bachchan is represented by a law team ruled by defenders Pruvin Anand, Ameet Naik, Madhu Gadodia, Dhruv Anand and others. His last defense emphasized the circulation of manipulated videos, GIFs and deep teeth based on films, many of which are sexually open and slandering materials.

The petition also claimed that the 38B section of the Copyright Law of 1957 has violated the moral rights of performances and that the manipulated clips not only benefited from their work, but also described him in fake and unpleasant contexts.

The court’s order reflects similar observations in the petition by Aishwarya Rai Bachchan on September 9th. Justice Caria, the subject of the name, images and open content created by AI will attract temporary protection against abuse. The court said that the trial was fraudulent goods and even imitated on behalf of a false company “Aishwarya Nation Serveti”.

Although the court accepts the desire of a single consolidated order, the aids should be adapted to the defendant and that the publication instructions will require certain URLs or can be processed with the framework of blocking and scanning instructions (BSI).

The subject is planned to take more transactions on January 15, 2026. (With inputs from the moment)

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