Indy Clinton to launch mystery business venture called Behind the Laundry Door, posing in steamy photoshoot
Aussie influencer Indy Clinton has teased her latest project, which currently remains a “naughty little secret” until its launch next Thursday.
The mother of three announced to her more than 659,000 Instagram followers that the website for her new business venture, called Behind the Laundry Door, went live on Sunday.
No information about the brand has been disclosed other than that it includes underwear.
Since the website launched, Clinton has been encouraging fans to sign up via email to ensure they don’t miss an alert on launch day.
The TikTokker also shares explicit footage of herself and husband Ben Azar having sexual intercourse behind a laundromat door with Clinton wearing nothing but her underwear, with the words, “Coming soon.”
Clinton’s friends and followers were excited about the announcement after she first teased the project on Instagram last week.
“I’m actually on the edge of my seat for this,” one fan said.
“Go girl,” said another.
A third added: “It’s safe to say I didn’t think this would happen.”
Others began to leave their guesses as to what the new movement was; many predicted it would be lingerie and underwear, while others thought she was announcing a secret podcast release.
While promoting the brand, Clinton said it was “just for my fans,” leading some followers to think she was turning to the X-rated adult platform OnlyFans.
“Oh girl, I’ll be so upset if you two start as the only fans. I respect you so much. Don’t do this ❤️ there’s no need for this,” one follower said.
It’s not the first time the Sydney-based influencer has entered the business world.
In August last year, she acquired a stake in skincare and haircare company York St Brands and became the face of its Bouf hair products.
The 28-year-old actress is known for her candid, chaotic and sometimes controversial lifestyle and motherhood content.
While she has over two million followers on her TikTok account, she regularly shares the realities of raising her three children with her husband.
In 2025, he revealed that he had hired a private investigator to unmask anonymous online trolls targeting his family.
Just this month, she made headlines when she arrived at the Federal Court wearing a shirt with a revealing slogan to support her husband Ben Azar in an unfair dismissal case.
She stepped out in front of the cameras wearing a tight top that read “Enjoy C.ck”, designed to mimic the iconic white lettering of the Coca-Cola logo.
