Meghan Markle teases exciting new product launch with second video as key date looms | Royal | News

Meghan Markle has shared another teaser about the exciting new launch of her As Ever brand. The Duchess of Sussex used her and her brand’s official Instagram accounts to post another video on stories on Friday night.

Meghan shared a video of what appeared to be a candlelit table setting, where a glass with a flute appeared and someone poured what appeared to be sparkling wine or champagne into it. The bottle is dark in color and looks different from the other three wines it has released: 2023 Napa Valley Rosé, 2024 Napa Valley Rosé, and 2024 Marlborough Sauvignon Blanc.

In the summer when the Duchess launched her first rosé, the brand announced that it was also working on a future sparkling wine.

“This first rosé marks the beginning of As Ever’s thoughtful expansion into wine, with Méthode Champenoise Napa Valley sparkling wine planned for the near future and additional varietals to follow,” a press release said.

Prince Harry’s wife teased earlier this week that a big announcement would be made on Tuesday, October 28, with a short video of herself wandering through woodland, looking at trees and holding a basket.

The video was titled: “Save the Date 10/28/25.” The Duchess didn’t give any further clues as to what the announcement might be, but the second video appears to give a clearer picture.

The latest announcement video comes just a few weeks after the release of the 2024 version of the Sauvignon Blanc wine.

The new release will join several other releases on assever.com since the brand’s launch in March, when Netflix show With Love aired Meghan’s first series.

Fans arriving at

Another said: “This is so exciting! [heart-eyed emoji]”