Swiggy introduces ‘No Added Sugar’ category in 10 cities after launching ‘High Protein’ section — check details

Swiggy announced the launch of the new ‘No Sugar Added’ category on its food delivery platform in a bid to promote healthier eating habits among users. This special section aims to make it easier for consumers to find and order food products that contain no added sugar or are naturally sweetened.

The ‘No Added Sugar’ category is immediately available in 10 cities, including Bengaluru, Delhi NCR, Kolkata, Chennai, Hyderabad, Mumbai and Pune, and plans to gradually expand to more cities in the coming weeks, the company said in a press release.

What are the options for consumers?

The new category makes conscious and healthy eating more accessible to consumers by offering a wide selection of over 1.5 lakh food products and over 50,000 partner restaurants.

The category allows consumers to enjoy popular items like ice cream, cakes, pastries, Indian desserts, tea, coffee and more while avoiding added sugar.

The launch comes months after Swiggy introduced the High Protein category in July this year. Swiggy and Zomato, two leading online food delivery platforms, are investing heavily in the growing wellness wave and aim to attract India’s fitness-conscious customers while filling margins. Mint The report attracted attention.

Subcategories for consumer choice

The No Added Sugar category is structured into two separate subcategories to appeal to different consumer preferences.

To ensure the category complies with contemporary health and nutrition standards, all products listed are free of free sugars such as sucrose, jaggery, honey and other highly processed sweeteners, the statement said.

Commenting on future plans, Deepak Maloo, Vice President, Food Strategy, Customer Experience and New Initiatives, Swiggy, said: “We are committed to continuously adding new dishes, expanding to more cities and improving product-wise customer feedback. Looking ahead, we are also looking at transparency by clearly identifying the source of the sweetener (date, monk fruit or others), ensuring you always make the most informed choice.” We aim to increase it.”