Mark Zuckerberg takes business calls on a jet ski wearing his $800 Meta glasses—and insists ‘the other person could not tell’

Mark Zuckerberg believes wearables are the future. He’s so obsessed with them actually Meta There are glasses almost everywhere.

“I had job interviews with a jet ski,” he said. Complicated somehow report It was published earlier this week. “The other person couldn’t tell I was involved.”

Meta CEO credited the placement of a microphone in the nose pad of Meta’s glasses for crystal clear audio. He also claimed that voice clarity was very good: “You could literally be in a wind tunnel and the sound would be completely clear to the person on the other end.”

This makes working from anywhere much easier: “You don’t have to tell the other person you’re on a jet ski,” Zuckerberg added.

of the world seventh richest man It is the primary harbinger of smart glasses. Meta sells a full line of AI-enabled glasses built on parent product from Ray-Ban and Oakley EssilorLuxotticaThey range from the $379 Ray-Ban Meta (2nd Generation) to the $799 Meta Ray-Ban Display glasses, the company’s first consumer-ready glasses with a built-in display. Zuckerberg introduced Ray-Ban Display glasses At Meta’s Connect conference in September.

The display model comes with Neural Band, a wristband that reads electrical signals on the forearm and allows users to navigate the head-up display with subtle finger movements. The right side of these glasses also features a screen that can display texts, alerts, apps, photos, and even give live translations.

Why is Zuckerberg so confident about glasses?

Zuckerberg’s confidence in the wearables market stems from a simple bet: That the nearly 2 billion people who currently wear glasses for vision correction represent a ready market. Zuckerberg also likens this to the transition from flip phones to smartphones.

“Five years or whatever it was, it was pretty clear that all clamshell phones were going to be smartphones, and that’s basically how I think about glasses today,” he said.

He also argues that glasses allow people to “be with the people around you” in a way that phones cannot, giving the AI ​​assistant the ability to “see what you see, hear what you hear, talk to you throughout the day.”

Zuckerberg said Meta has been working on core technology since 2014, starting with virtual and augmented reality, and the company is already planning a 2028 line of glasses. The smart glasses effort is also part of what he calls creating a “personal superintelligence.” It’s a vision he contradicts rival AI labs, arguing that a future with a “great AI” that everyone uses would be “a bad future no matter how good the AI ​​is.”

Zuckerberg’s optimism was consistent; Last year, analysts told analysts that people without AI glasses would one day “quite significant cognitive disadvantage,” Meta said of eyewear sales in its January earnings call. last year tripled and called them “some of the fastest-growing consumer electronics in history.”

But Zuckerberg’s obsession with smart glasses doesn’t come cheap. The Reality Labs division, which houses Meta’s eyewear business, announced a loss of 19.2 billion dollars in 2025and the company expects Capital spending to reach $145 billion in 2026.

“Our company formula has always been to build experiences that can reach billions of people and focus on monetizing them as you scale,” Zuckerberg said earlier this year.

Glasses have occasionally created awkward moments for Meta’s founder; This includes a judge in February threatening to arrest members of Zuckerberg’s entourage. contempt of court Because he wears glasses that can record in a courtroom where recording cannot be recorded. But if the jet ski story is any indication, Zuckerberg isn’t bothered by what other people think of his product.

This story first appeared on: Fortune.com