Nutella goes viral after jar floats in zero gravity on Artemis II
Nutella is taking advantage of what internet users are calling the greatest free advertising moment in history.
A box of the beloved chocolate-hazelnut mix has leapt not only into space but straight into viral fame.
The scene unfolded on NASA’s Artemis II mission, where a tub of Nutella casually popped out of the spacecraft’s kitchen as if it had a call time and a lighting crew on hand. In zero gravity, the jar drifted, spun and practically posed—perfectly framed, in front of the label—providing a product shot so pristine it looked like a filmstrip.
The clip went viral on social media within hours, with users marveling at what many said no marketing team on Earth could ever replicate.
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A jar of Nutella was floating perfectly during a NASA live broadcast of the Artemis II Moon mission. (NASA)
“The biggest free ad in history,” one user joked.
“Nutella may have had the best advert… ALL FOR FREE!” another account was quoted.
Another commented: “Nutella just got perhaps the most badass free advertising in human history.”
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The clip caught the attention of Nutella’s marketing team. Sharing a video of the delicious ad mishap, the brand wrote: “Honored to travel further than any spread in history. Taking smiles to new heights.” The post, which was viewed nearly 200,000 times as of Monday evening, also included spaceship and heart emojis.
NASA’s Kennedy Space Center also joined in on the fun, writing in a post on X: “Enjoying sweet treats while our Artemis crew takes sweet photos of the Moon!”
The prime time reveal of the chocolate comfort jar came about four minutes before the Artemis II crew made history on Monday, surpassing Apollo 13’s 1970 distance record of 248,655 miles from Earth.
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The Nutella jar came into frame perfectly, displaying its label as if it were a planned advertisement for sugary products. (NASA)
The Artemis II crew safely reconnected with mission control on Monday following a planned 40-minute communications blackout as the Orion spacecraft passed behind the far side of the Moon.
While astronauts became the most isolated people in history during the blackout, they also made the closest approach to the Moon, at an altitude of approximately 6,500 kilometers above the surface.
After contact was re-established around 7:25 PM ET, the mission continued with another historic moment: astronauts observed a rare solar eclipse near the Moon and captured images of the Sun’s corona and many planets during the flight.
NASA’s Artemis II moon rocket lifts off from Kennedy Space Center’s Launch Pad39-B in Cape Canaveral, Florida, on Wednesday, April 1, 2026. (Chris O’Meara/AP)
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It will now take four days for the crew to return to Earth. The capsule will aim to make a splashdown in the Pacific Ocean near San Diego on April 10, nine days after its launch in Florida.
The crew consists of four astronauts: Commander Reid Wiseman, pilot Victor Glover and mission specialist Christina Koch from NASA, and mission specialist Jeremy Hansen from the Canadian Space Agency.
Fox News Digital has reached out to Nutella’s parent company, Ferrero, for comment but has not yet received a response.
