Poundland launches 50% off clearance sale at 450 UK stores | UK | News
A major retailer in the UK is offering customers huge discounts across hundreds of stores. Poundland has relaunched its clothing brand; 90% of products were priced under £10 and 45% were priced under £5.
In anticipation of the launch, the chain is clearing out existing clothing stock to make room for in-house products at a deep discount offering up to 50% off. Poundland has begun discontinuing its existing clothing range in 2023 and the new range will be available in 450 stores. Clothing trading director Maria Epaminondas told Sky: “Pep & Co is back at over 450 Poundland locations – with the prices, ranges and UK-designed styles customers told us they wanted.” The new brand includes a wide range of women’s clothing in sizes eight to 22, with 18 bra sizes from 34A to 40E, including DD, a 50% increase. Poundland has also promised to keep bra prices the same “regardless of cup size”.
A new children’s and baby range will also be available from the end of February, featuring licensed designs of Spider-Man, Lilo & Stitch and Minnie Mouse.
This comes after Poundland escaped administration last year when it was rescued by US investment firm Gordon Brothers. The company closed 150 stores before announcing the end of its closure streak last month.
“Any future closures will be a result of the usual leasing events of standard business expected at a retailer with a large store network,” he said.
Poundland managing director Barry Williams added: “Whilst significant progress has been made as we refocus and re-energize the business with lower prices and a sharper offer, we know we still have a lot to do.
“Our focus on our costs has undoubtedly given us a platform for future growth, but no sustainable return can be based on cost management alone.
“That’s why our focus in 2026 will be to deliver the kind of variety and price simplicity storewide that our customers want in our apparel, homewares and core grocery departments.”
