Rihanna teams up with Elon Musk’s transgender daughter Vivian for lingerie brand’s racy Pride campaign
Rihanna enlisted Elon Musk’s transgender daughter Vivian Wilson to model in her latest Savage x Fenty campaign.
The 22-year-old actress, who has not met with Tesla’s founder, appears in the brand’s new Pride-themed collection.
Posing in a tight black bra and matching knickers emblazoned with pro-gay messages, the model looked every inch the professional as she struck a series of confident poses.
The strawberry blonde beauty styled the look with flowing strings of beads, including detailing across the bra, for a dramatic look.
She completed her outfit with peep-toe stilettos adorned with beaded accents, while Rihanna’s brand tagged Vivian in the carousel, writing: ‘@vivllainous is exactly who she says she is.’
The campaign comes just months after Rihanna previously collaborated with Vivian on a Valentine’s Day campaign.
Rihanna enlisted Elon Musk’s transgender daughter Vivian Wilson to model in her latest Savage x Fenty campaign.
The 22-year-old actor, who has not met with Tesla’s founder, appears in the brand’s new Pride-themed collection.
At the time, the Diamonds singer, who released Savage x Fenty in 2018, made a statement about the collection. WWD.
‘Valentine’s Day is a time to celebrate love in all its forms,’ said the mother of three.
‘At Savage x Fenty, we’re all about embracing love in all its forms and creating products that make people feel safe doing so.’
Wilson first made waves last March when she graced the cover of Teen Vogue, and just two months later, she officially launched her modeling career with a collaboration with edgy brand Wildfang.
That same month, he also cut pieces for comprehensive underwear brand Tomboyx.
“I was horrified,” Wilson admitted in an interview with Vanity Fair. ‘Before this, I was a person who barely showed any skin. ‘I prefer not to wear a swimsuit, even for daily activities such as going to the beach with my friends.’
The star continued: ‘It was very, very frustrating but I wanted to do it [the shoot] because I wanted to be more confident in my own body. I’m confident in my own body, but I wanted to prove that confidence to myself, if that makes sense.’
By September, Wilson was strutting the runway during New York Fashion Week, making her runway debut for CHRISHABANA’s Spring 2026 show.
Posing in a tight black bra and matching knickers emblazoned with pro-gay messages, the model looked every inch the professional as she struck a series of confident poses.
Rihanna’s brand captioned the carousel, tagging Vivian and writing: “@vivllainous is exactly who she says she is.”
The campaign comes just months after Rihanna previously collaborated with Vivian on a Valentine’s Day campaign
Opening up to The Cut about fame, she admitted: ‘I’m not very good at being famous. This is a skill. I fought so hard for so long to be seen as an ordinary person. There was a point right before I became famous that no one knew who I was.
‘It was amazing. Everyone treated me like an ordinary person. I miss this. But I also love being famous.’
Wilson, the eldest daughter of Elon Musk and his ex-wife Justine, came out as transgender at the age of 16, and two years later, Musk’s surname was legally removed due to estrangement between them.
She got candid about her relationship with the tech mogul, telling Teen Vogue: ‘I don’t care about him. I really don’t want to. It’s frustrating when people associate me with it. ‘I don’t have room to care anymore.’
