Royal Mail launches campaign inspiring children to send World Cup support letters
Royal Mail has launched a new campaign encouraging children aged four to 17 to send letters of support to the England and Scotland men’s World Cup football teams.
The initiative aims to inspire the new generation to rediscover the value of writing letters and wishes the national teams success throughout the tournament.
Alistair Cochrane, chief executive of Royal Mail, highlighted the community spirit of such events.
He said: “Sporting moments like this bring people together across the country and we wanted to give kids a simple and meaningful way to get involved. Writing a letter is a personal way to show support and we hope this campaign will highlight the value of sending letters while encouraging young people to get involved.”
Children who want to take part can send their letters to special Freepost addresses: World Class Letters Freepost England or World Class Letters Freepost Scotland.
Scotland have had mixed emotions so far in the World Cup. Steve Clarke’s side beat Haiti 1-0 in their opening match, their first win at the World Cup since 1990 and giving them the chance to progress to the last 32.
However, despite their resilient performance against the strong Moroccan team on Friday night, they conceded the only goal of the match in the first 70 seconds and lost 1-0.
England, considered one of the favorites for the tournament, defeated Croatia with an impressive 4-2 win on Wednesday night. England trailed their European rivals 2-2 at half-time despite two goals from talisman Harry Kane.
However, England showed much more dynamism and attacking will in the second half; Goals from Jude Bellingham and Marcus Rashford eventually gave Thomas Tuchel’s team the victory.
The Three Lions will continue their tournament on Tuesday with a match against Ghana in Boston.
