ICE support billboard appears in San Francisco ahead of Super Bowl LX
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Ahead of Super Bowl LX, which is expected to draw huge crowds to the Bay Area later this week, an ad showing support for Immigration and Customs Enforcement (ICE) has appeared on a digital billboard in San Francisco.
One of the ads shown celebrated the federal agency with a football-themed tribute, reading “Defensive player of the year: ICE” next to a photo of a manager holding a trophy.
American Sovereignty, the conservative nonprofit that funded the billboard, unveiled the ad on January 30; This coincided with a previous announcement that the company planned to launch a separate multimillion-dollar campaign promoting ICE and stronger border security.
“We salute the brave Immigration and Customs Enforcement agents who work to defend America every day with billboards and ads for #SuperBowlLX in San Francisco,” the nonprofit wrote in a post on X. he said. “Thank you @ICEgov for defending our country. #StandWithICE.”
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“Defensive player of the year: ICE,” reads the ICE billboard in San Francisco’s Fisherman’s Wharf district. (Justin Sullivan/Getty Images)
The digital billboard featured a series of football-themed messages supporting ICE; these include “They can’t win without defense, and neither can America” and “We’re cheering because the home team is finally starting to invest in defense.”
“Defense Wins the Championship. This is also critical to a safe nation,” the nonprofit added in a post on social media.
The announcement comes after the nonprofit announced last week that it planned to launch a multimillion-dollar ad campaign over the weekend to rally support for ICE. According to the group, two pro-ICE ads will air nationally, with additional emphasis on the District of Columbia, North Carolina, Michigan and Georgia.
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A pro-ICE billboard went up in San Francisco on February 3, 2026, ahead of Super Bowl week. (Justin Sullivan/Getty Images)
The Bay Area has historically opposed ICE operations. On Monday, dozens of people from community groups, immigrant rights organizations and labor unions marched in San Jose to protest the agency.
The demonstrations come amid concerns from local activists that ICE might increase its presence in and around Levi’s Stadium in Santa Clara during Super Bowl week.
But the NFL confirmed Tuesday that ICE agents will not conduct immigration enforcement operations at the event.
A view of a pro-ICE billboard in the Fisherman’s Wharf neighborhood in San Francisco, California on February 03, 2026. (Justin Sullivan/Getty Images)
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“There are no ICE or immigration enforcement operations planned around the Super Bowl or any Super Bowl-related events,” NFL Chief of Security Cathy Lanier said at a press conference.
Fox News’ Charles Creitz contributed to this report.
