Salesforce will bring Agentforce to OpenAI’s ChatGPT
Salesforce CEO Marc Benioff participates in an interview during the World Economic Forum on January 22, 2025 in Davos, Switzerland.
Chris Ratcliffe | Bloomberg | Getty Images
sales force It is increasing its partnerships with prolific AI leaders as investors continue to fear that the software company will face business risks due to the rapid growth of AI.
Salesforce said Tuesday, just ahead of the annual Dreamforce conference in San Francisco, that it will enable the use of artificial intelligence models from OpenAI and Anthropic in its Agentforce 360 software. A day ago, Salesforce expanded Agentforce to go beyond text chats to handle voice calls as well.
“The way people interact with software is going to fundamentally change,” Brian Landsman, CEO of Salesforce’s AppExchange division and vice president of partnerships, said in an interview. The interaction could happen on ChatGPT or Slack, he said.
Landsman added that Salesforce will collaborate with Anthropic to bring Agentforce 360 to Claude.
Salesforce’s shares are down about 26% this year while the S&P 500 index is up 13% as Wall Street wants faster revenue growth from the cloud software company. Morgan Stanley analysts, who have the equivalent of a buy rating on Salesforce, wrote in a note on Monday that Agentforce revenue has been “modest” so far.
Large software companies are increasingly turning to developers of popular AI models for new talent. Atlassian, Datadog And Intuition You have previously signed agreements with OpenAI and Microsoft He invested approximately $14 billion in the company. In September, Databricks committed to spending $100 million on OpenAI models.
As part of Salesforce’s announcement, customers will be able to access corporate information in Agentforce 360 and create charts in Tableau through the ChatGPT assistant, which has more than 800 million weekly users. Last week, OpenAI announced a software development kit for integrating third-party applications into ChatGPT.
The press release stated that companies working with both OpenAI and Salesforce will be able to sell products through ChatGPT’s instant payment feature, and that more details will be provided in the coming months. Salesforce corrected a press release from earlier in the day that stated Agentforce 360 apps and Agentforce Commerce on ChatGPT “will go live later this year.”
Salesforce plans to work with Anthropic on selling products for regulated industries, starting with financial services.
OpenAI said last month that ChatGPT users will be able to buy products from the US Etsy sellers and Shopify traders.
Meanwhile, Salesforce said its engineering organization has adopted Anthropic’s Claude Code programming product.
“We plan to continue to go deeper with these partners over time,” Landsman said.
Salesforce CEO Marc Benioff defends his company’s position on the AI boom. Anthropic and OpenAI both use Salesforce tools, he said in last month’s earnings call.
“All these next-generation AI companies, from OpenAI to Anthropic, are on Slack,” Benioff, who is also the co-founder of Salesforce, told analysts. “And it’s incredible how they use that as their operating system and as a platform to run their companies.”
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