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Saudi Tourism Launches Global Campaign with Cristiano Ronaldo, Promising Visitors More Than Just Football

When Cristiano Ronaldo appears in a campaign, people look. This simple truth is the basis of the last thrust of Saudi Tourism: Ronaldo, not only as a sports icon, but also living, breathing new ambitious events as the emblem of the “I came for football, I stayed for more” a highly octane campaign- Unreal calendar. The film emphasizes how the audience of one of the world’s most well -known athletes invited Saudi to explore from football, from museums and desert festivals to fashion weeks and film premiere. Gives a clear message: Come for the match, stay for the rest.

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Ronaldo beyond the area

Ronaldo’s participation is more than a famous approval; A strategic bridge between two narratives. On the one hand, live sports, stadium roar, late penalties, competition renewed immediately, visceral excitement, the other in the other, Saudi wants to explore international travelers carefully curated cultural program: Riyadh’s red sea and fashion weeks, film festivals, film festivals, film festivals. Dress up in the prominent glow of a global star and give an easy entry point to discover the rest to curious travelers.

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Saudi Arabia’s vision 2030 Push
This is not spin without support. Saudi’s leadership is investing in travel and events as a part of Vision 2030, a transformation plan that has already changed the global tourism map. Official goals are currently referring to 150 million visitors by 2030 and the calendar itself swells with headline actions: distinguished motor sports and global tenists to esports and large golf tournaments. These events will help to convert seasonal travel to visits throughout the year.

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Investment scale

The future shines when it comes to growth. Saudi has committed $ 800 billion to develop the tourism sector as part of its 2030 vision. The sector is expected to reach $ 22.4 billion in market value by 2030 and contributes $ 16.5 billion to the Kingdom’s GDP. Events play a very important role in this vision, not only increase the number of visitors, but also encourage infrastructure growth, create business and inspire youth participation. New stadiums, arenas and investments in base programs are at the center of shaping the heritage of Saudi as a leader in global sports tourism and wider entertainment.

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Cristiano Ronaldo is the Cristiano Ronaldo in the campaign titled “I came for football, I stayed for more” and is presented as a journey in Saudi’s expanding Cornersstone events calendar. Saudi Tourism Authority, the campaign will be carried out in key markets, including Europe, India and China, and Riyadh, Jidde and Alula, which aims to facilitate travel, will use curator visitors, as well as use TV, social, digital and ota channels to exhibit sports, entertainment, film and fashion activities throughout the year. Release also includes Ronaldo’s own interpretation of the country’s inheritance and ambition mixture, underlining the kingdom’s investment in tourism as a part of the Vision 2030.

Ronaldo speaks

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Cristiano Ronaldo said: olmak Being a part of Saudi’s journey as a global sports center, a few years ago for me a few years ago, is really specially and unexpectedly unexpectedly. a place he can.

Change global perceptions

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Since the traveler and the reader return home, the package is an invitation to rethink Saudi as a multi -layered place. Not just a place to watch a break of first class football or a single note; It is positioned as a global place where culture, sports and entertainment meet. The campaign, which includes Ronaldo in the center, reflects Saudi’s spirit as a modern, forward-looking place-Open, alive and ready to meet the world. Saudi Arabia Tourism Minister Ahmed Al Khateb said: “Today, Saudi, cultural originality, hot hospitality and tourism sector, inspiring the world and inspire the visitors can not inspire a uninterrupted landscape continues to provide our commitment to develop,” he said.

What can travelers expect from now on?

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Wait on the weekends that break the box office records of the sport with concerts and curatoric local experiences; Consider a football fixture that is blurred with live music or a regional food festival on 1 weekend and guides heritage walks. Special packages from tour operators who threw the title events on longer routes are to encourage visitors to stay longer.

Real test next

Ultimately, Saudi’s newest campaign is more than a sports call – welcome to a rich nation with landscapes, culture, kitchen and unforgettable experiences. While Cristiano Ronaldo increases its global access, the campaign becomes a simple reality: come for football, stay to discover Saudi.

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Waiver: Content produced by Saudi Tourism

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