Super Bowl 2026 ticket price: Super Bowl 2026: Super Bowl LX cheapest ticket available at $4,237 with fees
Every Super Bowl embraces the culture of the host city. South Beach in Miami. The French Quarter in New Orleans. Hollywood’s Los Angeles. It will be no different on Sunday when the New England Patriots and Seattle Seahawks face off at Levi’s Stadium in Santa Clara, California, located in Silicon Valley, an hour’s drive south of San Francisco. Proximity to some of the world’s largest technology companies, venture capital firms, and entertainment companies will ensure that corporate executives, celebrities, and anyone else hoping to rub shoulders with them.
“The Super Bowl in the Bay Area is the perfect combination of ‘Ballers’ meets ‘Billions’ meets ‘Silicon Valley,'” said Venky Ganesan, partner at Silicon Valley investment firm Menlo Ventures. “Just like in these three series, all the characters that make the cartoons come true appear in the stadium.”
Some of those tech giants are expected to include YouTube CEO Neal Mohan, who is paying the NFL at least $2 billion a year to stream the Sunday Ticket game package that will feature on NFL Commissioner Roger Goodell’s suit; Eddy Cue, Apple’s senior vice president of services, and his boss Tim Cook, who sponsored the halftime show; and Alan Waxman, CEO of San Francisco-based private equity group Sixth Street, which bought 3% of the Patriots in November.
For the Bay Area’s A-listers, getting tickets to a game requires little more than a phone call. But for many, it will be harder than usual to get tickets because many wealthy fans, league sponsors and rights holders are concentrated in California.
