Swimwear demand surges with rise in fitness swimming and domestic travel

“We work very closely with pools like Cult, Basavanagudi Association, Nata Kalappa and many other organizations across the country,” said Chidambaram Nagasubramaniam, business head of Speedo India, adding that these partnerships help drive new swimmer registrations and product visibility. The brand also has a connection with the fitness platform Cult.fit, where its products are offered for sale in centers and pools.