Electronic shelf labels are taking over U.S. grocery stores

Electronic shelf labels, digital screens showing the price of an element, and traditional paper price tags in the US markets.
Technology can already be found All foodsAmazon is fresh and Krogerwith Canada, Europe, Asia and other regions. Electronic shelf labels are expected to be more common: According to Grand View Research, the global market for products is estimated to be $ 1.85 billion in 2024 and is expected to reach $ 7.54 billion by 2033.
“An industry looking at an annual annual -digit -digit growth for a certainly predictable future,” said Cullen Hendrix, Senior Member of the International Institute of Economics, Peterson.
The biggest US retailer Walmart said he planned to present Electronic shelf label to 2,300 stores until 2026. Company in question Technology allows employees to update shelf prices using a mobile application and typically reduces a price change that lasts for a few minutes at a price lasting two days.
Hendrix, “At this point the only obstacle to how fast the prices can change, how long it takes to decide to change the prices.” He said.
However, some MPs are afraid that electronic shelf labels can increase prices during high demand periods.
“Digital price tags, krrogger and other grocery chains, the price of basic household items can increase according to the time, weather or other temporary events can allow ‘dynamic pricing’ to calibrate the price increases to obtain maximum profits,” Sen. Bob Casey, D-Pa., Written in August 2024 letter Rodney McMullen, the then chief and CEO of Krogger.
“To be open, Krogger doesn’t make ‘fluctuating pricing’ and never joined, Kr Kroger said in a letter of response. [The labels] Provide operational data to manage the inventory better. These insights allow us to determine the opportunities we can reduce prices on products that need to move faster, including seasonally specific or key staples. “
Dynamic pricing reduces food waste by up to 21%, to work San Diego of the University of California, the last revised Rady Management School in December 2023.
Ioannis Stamatopoulos, an associate professor at the University of Texas in Austin, and one of the researchers in a separate back to work “The facts show that there is no increase pricing at the moment,” the subject published in June said.
“The main economy of the grocery retailer is that they want to acquire customers and get customers.” He said. “Stupid to take the risk of upset you to win a few cents for an ice cream when it’s hot.”
Amazon, “fluctuating or dynamic pricing is not a plan to use,” he said. Amazon’s Whole Foods refrained from commenting.
Walmart did not respond to CNBC’s request for a comment for publishing.
Watch video To learn more about the rise of electronic shelf labels in American markets above and what it may mean for consumers.



