The ‘Kutty Story’ phenomenon: How Vijay prepared voters with his audio launch speeches

Stretching out his hands, the hero said, “I will do an honest deed for people from all walks of life,” then raised one and balled it into a fist, “By swearing on God, I solemnly affirm.” Before you mistake this for a scene from a Tamil movie – the thing was indeed cinematic in a way – this was a moment from then on. Tamizhaga Vettri Kazhagam Chief C Joseph Vijay was sworn in as the Chief Minister of Tamil Nadu at the Nehru Indoor Stadium in Chennai on May 10. Everything about the journey of the superstar-turned-politician was a blockbuster. However, social media took special note of how Vijay channeled his inner artist during the swearing-in ceremony. If that weren’t enough, the aftermath of the oath would have fans remembering his on-screen persona, especially those struggling with the idea that they might no longer see him on the big screen.

Vijay’s dramatic speech reminded everyone of the speeches he has made over the years at the audio launch ceremonies of his films, most of which were delivered at the same venue. “A ninjil kudi irukkum ungal anaivarukkum ve vanakkamthe star began, causing the crowd to applaud, as he has done many times before.